12/4/2023 0 Comments Hype clothing near me“What I’m excited about in terms of the future of streetwear is all of this new technology,” says Senofonte. With its cast of budding young talents all eager to make their mark on the world of streetwear, The Hype serves as a preview of what’s to come. “You have to fight for what’s right, and it feels like it’s all coming together, and that stigma is finally going away, I feel.” (Naturally, Dan also makes a guest judge appearance on The Hype.) “Dan got his shine he’s got his atelier now,” Senofonte continues. After Gucci was called out, they entered into a partnership with Dan, even underwriting the rebirth of his atelier. “There was the controversy with Gucci and Dapper Dan, and look what came out of it,” says Senofonte, referring to the house’s copy of one of the Harlem-based designer’s signature mutton-sleeve ’80s designs. But the beauty of it is these two worlds coming together.”Īs Senofonte notes, while there is still plenty more work to be done, some of the boldest-and now most successful-designers working in fashion today have come from streetwear backgrounds, whether Virgil Abloh at Louis Vuitton or Matthew Williams at Givenchy. And then those companies started following what we were doing. It was difficult going to these luxury brands and getting clothes for events, so we just started making our own. Even trying to get clothing for Beyoncé back in the day, her mother had the same problems. “When I worked with Lauryn Hill, before anyone knew who I was, you might think it was easy, but no. How did Senofonte navigate these more charged conversations around streetwear and identity? “I’m fully aware of it because my entire career, almost all of the artists I’ve worked with have been Black musicians,” she says. The need for a greater understanding of streetwear’s untold history is most apparent in the show’s second episode, when a designer made the highly questionable decision to create an outfit featuring red and blue bandanas associated with gang culture, and even continues to double down on it after being called out by guest judge Wiz Khalifa. Appropriately, then, peppered throughout The Hype are references to this illustrious past, featuring luminaries of the scene and offering context of the various elements of streetwear culture being represented. Even when it hit the mainstream and experienced a seismic cultural impact, few fashion houses would touch the movement, which was championed by Black and Latinx communities. Streetwear was largely born in the early hip-hop scene of New York and California skate culture in the 1970s before exploding on the global scene in the ’90s. It made me see myself when I first started, and then through that, I was able to see what an amazing opportunity they had, because it’s so easy to take it all for granted.”Īnother aspect that marks The Hype out as a distinctive new prospect within the world of fashion reality TV is its concerted choice to turn the spotlight firmly to streetwear: a realm often overlooked within the industry due to its more sprawling origin story. “I got so angry! With Google and the Internet, you take for granted the amount of information you have access to, so that was one thing I wanted to explain to them-how much further ahead they are and how fortunate they are. “They had to make something for a major artist, and they had him right there,” says Senofonte on remembering the moment, before breaking out into a guilty laugh. Straight away, stylist Marni Senofonte-one of the show’s three judges, or “co-signers,” in a nod to hip-hop parlance-chides the designers’ decision. And though there was an opportunity to ask Ferg about what he envisioned, the contestants surprisingly opted out. The challenge is to produce a “timeless” look for the musician to wear on a billboard with intentionally little direction given. They’re there to showcase their design skills and are introduced to their first guest judge, the inimitably stylish rapper A$AP Ferg. In the first episode of HBO Max’s new fashion design competition show, The Hype, nine young streetwear designers have been brought together at a cavernous industrial space in Los Angeles.
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